Hair Research Center Established in Paris

For hair treatments, women and men, in various countries, with different social backgrounds, cultures, and economies have different needs. Therefore a need for more innovative products to meet the needs of various types and characteristics of the hair. For that reason, the cosmetics company with 27 international brand, founded the Global Hair Research Centre located in Paris Saint-Quen, on March 28, 2012.

This research center dedicated to finding solutions hair issues. Global research programs of this center is made exclusively for professional hair care including hair coloring, hair care (shampoo, conditioner), hair (spray, gel, wax) and hair straightening (smoothing or straightening the hair).

According to Jean-Paul Agon, Chariman and CEO of L'Oréal Group, L'Oréal Hair Research Global Centre is an effort made to understand more about the hair care needs of consumers.

Throughout its history, the establishment of research centers of this hair is the biggest investment for the L'Oreal Group. Allocated funds amounting to 100 million Euro (about USD 1.2 trillion), the cosmetics company is building a global research center covering 25,000 meterpersegi hair that holds 500 employees from various fields. They are chemists, physico-chemical, material scientists, metrologies, rheological, computer experts, and statisticians.

This research center dedicated to finding solutions hair issues. Global research programs of this center is made exclusively for professional hair care including hair coloring, hair care (shampoo, conditioner), hair (spray, gel, wax) and hair straightening (smoothing or straightening the hair).

This research center dedicated to finding solutions hair issues. Global research programs of this center is made exclusively for professional hair care including hair coloring, hair care (shampoo, conditioner), hair (spray, gel, wax) and hair straightening (smoothing or straightening the hair).

Robot applications available product that resembles the process of applying to the hair or the preparation process of the product formula that saves time. Until now it has an automatic robot accommodate nearly one million to about 100,000 color samples to be tested formula. Use of numerical models that have been using the original data, the formula can evaluate the best possible virtual products to be developed according to customer needs.

In addition to its effectiveness proven through science, the product also can generate emotion. To measure the emotional component is in the performance of a product, L'Oréal Hair Global Research Centre developed a sophisticated evaluation of the sensor 50 is made by a reliable technician. These sensors are able to establish procedures to monitor the actions of consumers and record their feelings. All information obtained from the study at L'Oréal Hair Global Research Centre and six other regional research centers will be processed for delivery hair care innovation.

Global beauty company award recipients 100 Most Sustainable Corporations has a regional research center in Japan, China, India, the United States, Brazil and Saint-Quen for Europe.